Active Living Every Day, developed by Human Kinetics and The Cooper Institute, is an exciting behavior change course designed to help sedentary adults become and stay physically active - for a lifetime!. This unique 20-lesson course teaches lifestyle skills such as identifying and overcoming barriers to physical activity, realistic goal setting, and developing social support systems. The behavior change focus of Active Living Every Day is an important complement to traditional fitness club offerings.

UNIQUE BENEFITS: By offering the Active Living Every Day course at your facility you will:

• Enhance your ability to attract a new market to your club, specifically inactive adults in your community. Active Living Every Day offers a realistic and unthreatening approach to physical activity. It appeals to and will attract many people who would not otherwise consider joining a fitness facility.
• Improve member retention. Active Living Every Day will help your members address barriers to physical activity and how to fit physical activity into a busy lifestyle. Your members will be more likely to stick with their exercise habit - and their membership.
• Create a new profit center for your club. Active Living Every Day can be used as a community outreach program, or as a bonus program for current members.

SUPERIOR SUPPORT: Active Living Every Day is easily implemented. We've developed flexible delivery options (small group, online or one-on-one coaching). Our facilitators receive comprehensive training and high quality course materials. We also provide ongoing support for all of our participating centers. Our web-based support center offers services such as a state-of-the-art tracking system, tips on facilitating and marketing the course, and regularly updated research information.

For more information on this exciting program, check our website at Active Living Every Day.